Website Video Marketing

When the Internet was in its infancy, users had to be content communicating simple text-based messages, in green type on a black background. With the advent of the Dot.Com era, online communications became much more sophisticated, and a new term entered our lexicon: the website.

Technology had advanced enough to allow websites to display text and graphics, including photographs. In just a few years, the industry had revolutionized, much like television’s shift from black and white to color, or the printing press’s decline in the age of desktop publishing.

Today, a new advancement in online marketing allows site owners like you to tell your story through video, enhancing the surrounding text and graphics while increasing your prospect’s involvement with your message. This is one case where the old adage is still true: a picture is worth a thousand words.

You’re no longer limited in your ability to communicate with consumers. Forget written descriptions, step-by-step static images, and even video files that play on some computers (but not all). Now, your website can capture and hold your prospect’s attention by engaging them in a “show” about your product or service. Some recent studies have demonstrated that adding video to your website can increase purchasing rates by as much as 300%.

How? Prospects will actually “meet” you and your staff, interact with your product, tour your facility, or see and hear testimonials from other customers. Imagine the benefits you’ll reap with an eMarketed Video Marketing package, designed to meet your unique marketing objectives!

From a simple video introduction that welcomes visitors to your site, to a seamlessly integrated full-video site, eMarketed’s team of talented professionals can handle everything from pre-production:

• concept development
• scripting
• on-camera talent
• directing
• location sourcing

...to post-production services, including:

• editing
• video effects
• music and sound production

Your video message(s) will be paired with a Flash player (functioning behind the scenes on your site), so that anyone, anywhere, with any computer* can enjoy and appreciate your video-enhanced website.

We also offer an innovative suite of services for Video SEO, which allows popular search engines (You-Tube, Google Video, and others) to access your site, pushing your marketing message far beyond the confines of a traditional text-and-graphics based website.

To find out more about our Video Marketing programs, or to talk with someone on our Video Marketing team, contact us as VideoMarketing@eMarketed or call 800-253-4064.

* Over 95% of today's computers are Flash-enabled.

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