Choosing A Video Marketing & Social Media Campaign Strategy

Devising A Video Marketing Strategy

So, you’ve decided that you want to include video on your site – this is an excellent decision, and we applaud your efforts to keep current. Now that you’ve made this stepping-stone decision, however, where should your video marketing strategy begin? One of the first questions you are probably grappling with is the following: should I host my video(s) or post them? That is, is should you host your video content on your business’s website, or should you post them to popular video sharing sites…or both?

Launching Your Social Media Campaign With Video In Mind

While posting your videos on video sharing websites (like YouTube, Vimeo, Revver, and MetaCafe) certainly has its advantages in terms of launching a successful social media campaign (YouTube being an absolute touchstone of social media), it is important to first consider your video goals. If your goal is simply to gain widespread brand recognition, then posting on video sharing sites is an excellent way to begin your video campaign. Your video(s) stands a greater chance of “going viral” if it’s posted on YouTube than, say, on your own website. If, on the other hand, your goal is up your conversion rate, you may want to think about how your YouTube/Revver/etc. content is going to drive users back to your website. If you want to “host & post” (host video content on your site and post it on sharing sites), a good rule of thumb to abide by is to host the longer videos and to post the shorter videos.

A Search Marketing Firm That Knows Video

Obviously, if you’re trying to break into the world of video marketing and social media video marketing, you can benefit tremendously from teaming with a search marketing firm that knows the its “hosting” from its “posting,” so to speak. For example, a marketing firm should be able to advise you how to most effectively and appropriately showcase your brand in your video. One excellent idea is to interview “customers” (mind the quotes, as the “customers” can easily be substituted for actors), employees, or company executives in front of some sort of backdrop that features your company’s logo and website info…a la a Hollywood red carpet premiere. This is particularly genius because, if the video is subsequently ripped from video sharing sites (this happens often), the branding cannot be removed from the video. Tips like these and more should be standard issue with the search marketing firm you choose to work with.