Social Media Advertising & Facebook News From Top Marketing Firms

Top Marketing Firms Know To Stay Current With Facebook

With over 175 million users logging on every day, Facebook is one of the most viable social media marketplaces available. Thus, top internet marketing firms know that staying current with the changing face of Facebook (no pun intended) is crucial to reaping the full benefits that social media marketing has to offer. Following every Facebook update and site adjustment might sound tedious and unnecessary, but truth be told, said knowledge gives you a major leg up on the competition.

Social Media Advertising News

A few weeks ago, Facebook made some massive changes. More of users’ personal data is now publicly available, a user can “like” something from a website (as opposed to only from Facebook), and “community pages” (group edited info pages a la Wikipedia) debuted. The biggest change to hit the social media advertising world, however, was that “become a fan ” was changed to just “like”. The user doesn’t know what they’re liking– the cute saying, the underlying page, the website they’re on, or their friend’s remark. Initially, analysts thought this would result in a downturn in the click-to-fan conversion rate for business pages, but data has proved just the opposite – the new, replacement “like” button is a major hit with users.

Many PPC Companies Specialize In Facebook Ads

Another way to maximize the effectiveness of your presence on Facebook is to launch a Facebook PPC campaign. As PPC companies can tell you, the first rule of effective Facebook PPC is to ask users to “like” you (or, rather, your business) in the ad itself. To get users to click that formidable, little “like” button, you must give them a reason to do so. Your ad should be visually appealing, yet simplistic. Select an image that cuts to the heart of what you’re advertising and captures attention. Sometimes your company’s logo may be appropriate for this, but sometimes a logo ad can appear a bit dull. As for the text of the ad, studies have shown that the following rule of thumb leads to the greatest click rate: keep it simple & keep it catchy. Don’t make it complex – it should sound as if you are telling a friend about something interesting and cool. If you are struggling to see results form your ads right out of the gate, try running a few ads at a time and seeing what works best…and don’t be afraid to ask for help from a team of experts.