Duplicate Contents on Different Sites

Can I use duplicate content on different sites without being flagged by search engines?

Because content is so valuable in the process of SEO, there are thousands of sources for new content: articles, news and data feeds, results of studies, etc. You may be considering taking advantage of these search engine friendly web design sources to update the content of your own website.

The problem is, this content will ultimately appear on hundreds (maybe thousands) of seo web designs. And to solve that problem, Google came up with Google SEO for Dynamic Sites, a new filtering program designed to weed out duplicate content.

Google SEO database consultants has it, that when two sites are exact duplicates, both domains may potentially be flagged and removed from Google’s indexes. This is the last thing any site owner wants. In an attempt to get more attention from Google, Google makes sure you get no attention from anyone else. That’s not good.

Is there a way around this “duplicate content filter”? Yes. Natural optimization consultants believe there are several things site owners and SEO copywriters can do to use duplicate content and make it appear original to search engines. But be warned: the possibility of getting flagged—or banned—does exist. We urge you to proceed with caution. That said, here are a few ideas:

1. Where duplicate content is being used on separate sites, add some unique content to it. These filters have a threshold (without it, they’d be overwhelmed by similarities), so making 15 - 30% of the content unique causes the ratio of duplicate content—compared to the overall content of that page—to go down. This can reduce the risk of having your pages flagged as duplicates.

2. Randomize some of your content with a “script.” This is a piece of code that adds some new piece of information to a page each time the page loads. For example, some websites display a “Quote Of The Day” or a list of events that took place “On This Day In History.” The same code that operates these can be used to display a unique text block on your site with each new visit. This gives search engines the impression that the site is constantly being updated and changed.

3. Use unique content. You’re probably saying, “Huh? Wasn’t this about how to avoid having to create unique content?” Yes, it was. But sometimes, there’s just no getting around it. You have to write something new. The secret is in being able to determine how much unique content is enough. Although the threshold parameters of duplicate content filters are well-guarded trade secrets, it’s a good guess that you can get away with having roughly 2/3 of the content on your sites duplicated. That means you only have to create—or substantially alter—1/3 of the content the two sites share.

Does this mean we’re promising you won’t get flagged if the ratio of content between two sites differs by roughly 30%? No, there are no guarantees. Google SEO database consultants say that the only way to be absolutely certain you’ll get past the filters is to use 100% original and unique content on every site.

What we’re offering are educated guesses about guidelines to follow, if you make the decision to use duplicate content. Nobody but a Google programmer can tell you exactly what the filter’s threshold is. And if he told you, then he’d have to kill you (hey, trade secrets are serious business!).

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